About Us
Dawson Performance was created by professionals, for professionals to maximize their efficiency in the workplace by establishing a healthy routine with their fitness and nutrition while juggling the demands and long hours of professional work.
By focusing on what works, and letting go of what doesn't, professionals such as yourself are able to double down on their corporate mission by laying down a foundation of discipline in their lives with their exercise and eating regimen.
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mission
Our mission is to provide individuals with the customized tools and insights needed to break free from generic fitness approaches. We aim to guide those who feel lost or stuck in cycles of ineffective workouts, ensuring they embark on a personalized fitness journey that leads to meaningful results.
vision
Health is the bedrock of life, and without laying that foundation you risk never actualizing your full potential.
Although I was making a lot of money, I was off-setting this high-demanded workplace with an expensive eating and drinking habit, all the while losing my passion for exercise and fitness.
I had to get out and lay a foundation before I could begin again. I was fired during Covid and used that opportunity to nose-dive into my own health and fitness journey. 5 years later, I’m helping other business professionals lay a foundation of their own health and fitness so they can pursue their goals and take care of their friends and families for generations to come.
Feel similarly?
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A Message From the Owner
I was a hyper-successful sales rep immediately out of college, and found myself in an ocean of a high-intensity lifestyle that I was never prepared for. Within 12 months of graduating college from one of the best undergraduate sales programs in the country to making 100k+ and working 60-70 hour weeks to hit my quota which was slowly draining away at my mental and physical health.
On paper, I was a success story, but on the inside I was slowly dying to the corporate wind while slowly but surely despising the entire culture that I was surrounded in, because I lost the most important thing to me – my health and balance.
